We use ingredients that have been extensively researched and are clinically proven. We take all the necessary steps to being transparent, which is why we have an ingredient library listing ever single ingredient and its purpose in the formula. We strive for responsible and sustainable sourcing of each ingredient. We believe that sustainability goes beyond ingredients and packaging should be recyclable whenever possible. Our formulas are backed by science, created by experts and made for every shade. Our formulas are made in collaboration with chemists, and skin experts. We are cruelty-free and always will be We avoid common irritants like fragrance, dyes, and other sensitizing ingredients that do our skin a disservice .