We believe that cleansing is one of the most important steps in the skincare routine—if your #skin isn’t totally clean, your other products just won’t work as well, and your skin won’t stay clear. We believe that the best way to cleanse is by #doublecleansing. It’s a cleansing method that uses two types of cleansers: an #oil based cleanser, and a water based cleanser. Basically, oil cleansers remove oil based impurities (#makeup, sebum, etc.), and water cleansers remove water based impurities (sweat, dirt, etc.).